The Rockford Chamber of Commerce seems to have a unique talent for putting its collective foot in its own mouth. For an entire summer this banner flew on the State Street Bridge, which meant thousands of people saw it every day, including me every time I crossed the bridge on foot. It became funnier and funnier to me every time, and eventually I decided I had to do a series of Poem Photographs to illustrate how words and images can sometimes oppose each other in unintended and humorous ways. Here's the second thing that caught my eye and led me to get out my ancient flip phone to take a photograph...
This is less a trick of an angle than the way it really looked due the placement of the sign this is all I saw every time I walked past to the gas station to buy milk. There was drama when I took this picture as a lady walked up to me and asked me what I was taking a picture of. I told her it was none of her damn business and continued to take the shots I needed for the project. I'm glad I got this one because I always wondered if anyone else ever saw it the way I was seeing it, or how funny it was that what I'm sure they meant came across as an advertisement for the Apocalypse. There was more. I sensed I was about to depart "the zone" as suddenly as I had entered it when I "wrote" this poem.
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